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Biggest E-Type Jaguar 50th Party…In the World!

E-Type Jaguar Silverstone Parade - the biggest in the world As you can’t have failed to notice, 2011 is the 50th Anniversary of the debut of the iconic Jaguar E-Type, dubbed the most beautiful car in the world by none other than Enzo Ferrari. Jaguar has taken every opportunity available to celebrate the half century of the car that transformed them in to a world force – for a while at least – from commemorative books to rallies to Motor Show appearances to…well, just about anywhere they could get a bit of PR. But it’s not just Jaguar who are using the E-Type’s birthday as a way of garnering a bit of press coverage and boosting their event.

Mercedes CL 500 to be anniversary edition

This summer marks the centennial of when Daimler-Motoren-Gesellschaft and Benz & Cie separately registered their company logos in 1909. In celebration of the occasion, Mercedes has revealed a CL 500 “100 years of the trademark” anniversary edition. Daimler's was the Mercedes Star, while Benz's was “Benz” set in the center of a laurel wreath.

‘GEN Y 2012 – Express Yourself’ contest launched

Liberty Electric Cars has launched a competition for design students calling for ideas for a revolutionary ‘Car of the Year' 2020. The company, which specializes in electric vehicle (EV) drivetrain technologies for multiple vehicle platforms, has asked for students to create a revolutionary electric vehicle for its ‘GEN Y 2012 – Express Yourself' contest. The design must be targeted for Generation Y (between 18 and 29 years old), with the brief stating that the vehicle "should be iconic in shape and allow the user to express their own personality." The vehicle should also "become a fashion item, fun to drive and should use innovative technologies and materials that can be easily configured according to the driver's requirements." The contest is open for students enrolled in a college or university-level design program, either in transportation, product or fashion design, engineering or architecture.