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Chrysler truck brand to launch 'Guts. Glory. Ram.' tagline

Chrysler Group's Ram truck brand is launching a tagline as part of a second-year sponsorship of Churchill Downs and the Kentucky Derby. The new tagline--"Guts. Glory.

Designer Interviews: Nelly Ben Hayoun, experience designer

This article was first published on WGSN-homebuildlife, the online trend forecasting and product design tool provides analysis, research and global creative intelligence for the fashion and apparel industry. Shortcuts Originally trained in Textile Design at ENSAAMA, Nelly Ben Hayoun graduated with an MA in Design Interactions from the RCA in 2009 She is now a lecturer for Central Saint Martins' Textile Futures MA course, and participates in conferences and events all over the world as well as regularly running workshops Ben Hayoun is currently touring her International Space Orchestra film, which will be presented at Design Indaba and is also on show at Z33's latest exhibition Space Odyssey 2.0 Read WGSN's new experience design report, Dematerialised, for more on where this trend is heading for consumers Nelly Ben Hayoun specializes in designing large-scale and transformative experiences, often with a connection to space science. Her projects to date have included research proposals for future meats, forming an orchestra of scientists and futurists to perform an opera inspired by ground control, inventing a chair that simulates a rocket launch, and creating the experience of being inside a massive sonic boom.

SEAT Leon Twin Drive Prototype surfaces in Barcelona

VW’s Spanish arm SEAT today unveiled their vision of the future, with the SEAT Leon Twin Drive Prototype unveiling in Barcelona. The Twin Drive concept is simple, but quite promising. It offers an electric motor for running around town, but switches to a diesel or petrol engine when out of town.