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Rethinking Scion: Quirky goes mainstream so brand adapts with a sporty coupe, hip music

If Toyota's Scion youth brand had stuck to its original premise, the third generation of the boxy xB would be rolling into showrooms today. As envisioned by Toyota, Scion products would be quirky, uber-cool and not around long enough to get stale. Its first-edition products were replaced after just four years.

FH Joanneum Graz - KTM project

Industrial Design students in the 6th term at the University for Applied Science, FH Joanneum Graz, Austria showed concepts created in a KTM-sponsored project entitled 'KTM Superbrand' earlier this summer. Unlike typical transportation projects, this project called for students to create a product that would develop the transportation brand and push it to the next level. The brief asked students to develop a '2, 3, 4 or no wheel' niche product, which translated KTM values into a world 10 years from now.

Lexus LF-NX concept

Lexus' LF-NX mid-size crossover concept, which debuts next week in Frankfurt, explores the possibility of a future model in the carmaker's range that would take on the Range Rover Evoque and Audi Q3. The concept previews another evolution of the ‘L-finesse' design language and features angular design and a front that's dominated by the huge spindle grille as well as Lexus' signature front light arrangement. Like the Lexus IS, the arrow-shaped DRLs are separated from the headlamps, while the front corners separate the bumper from the front wings with a sharp vertical line.