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College Exhibition: IED Degree Show 2006
Fri, 06 Oct 2006Students of the Transportation Design course at Turin's Istituto Europeo di Design (IED) have been busy designing a new road-going McLaren sports car for the British brand. Third-year students developed 14 super cars for project sponsors McLaren as part of their final-year project for the 2005-2006 academic year. The brief was to come up with a sports car capable of speeds of over 320 km/h (200 mph), that would provide its owner with road-going F1 technology and unparalleled dynamic and aerodynamic performance.
BMW unveils Super Bowl spots, digital shorts
Fri, 03 Feb 2012According to said Dan Creed, Vice President of Marketing, BMW of North America, "The BMW 3 Series is the global benchmark for a sports sedan. With these shorts, we turn a spotlight on the innovations that make the 3 Series the standard to which others aspire." Funny, we always thought the 3's sterling reputation lay squarely on its continually-stellar dynamics and excellent powertrains. Despite the fact that the tagline, “We only make one thing, the Ultimate Driving Machine” is repeated at the end of each of these six digital shorts, only one of them actually shows the car in motion--the one to be broadcast in the Los Angeles area during the Super Bowl.
Concept Car of the Week: Oldsmobile Golden Rocket (1956)
Fri, 04 Apr 2014From 1949 to 1961, General Motors ran its own motor show. Called Motorama, the annual event was a showcase for concept cars which revealed prospective design and technology directions for all of GM's brands and for cars in general. Each year, one-off creations were designed and built for GM's multiple divisions, from Chevrolet all the way up to Cadillac.