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Daimler and BYD name new brand Denza

Mercedes-Benz sources in Germany have confirmed Chinese media reports suggesting that parent company Daimler and Chinese carmaker BYD's new joint venture brand will be called Denza. Created as a Chinese-market-only brand, Denza is planned to support a range of "affordable" electric-powered vehicles, the first of which is set to be unveiled at the Beijing motor show next month. Based on the underpinnings of the first-generation Mercedes-Benz B-class--a car originally designed to accept batteries within its flat floor structure--the first Denza model was developed in China by a team of engineers from both Daimler and BYD Auto.

Seat opens new Global Design Center

Seat has opened its new Global Design Center, located within the Technical Center close to its manufacturing operations in Martorell, near Barcelona. A week of opening celebrations culminated with an event on Nov 8 for designers from the fields of architecture, fashion, industry, advertising, communication, art and photography, as well as specialised design media. More than 130 attendees were able to stroll around the Seat Design Center facilities in an informal and relaxed atmosphere.

2014 Performance Car Show Ready For Action

BRITAIN’S Best Driver’s Cars will take to the Live Action Arena at the Performance Car Show, running alongside Autosport International at Birmingham’s NEC from 9-12 January. Led by supercars such as the 468bhp Porsche 911 GT3 and the Aston Martin V12 Vantage S, ten cars will parade through the 5,000-seat Live Action Arena. Also assembling in the arena will be the Mercedes-Benz A 45 AMG, featuring the most powerful four-cylinder engine in production, as well as the Toyota GT86, Jaguar F-Type S, Porsche Cayman S and Ford Fiesta ST Mountune.