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2010 Mazda 3: &15,715 base price tag

When the second-generation Mazda 3 hits dealerships in the spring, it will wear a base price of $15,715 (including $670 destination), which represents a $355 increase over its predecessor. Entry-level "i" models remain powered by a 2.0-liter four-cylinder with 148 hp and 135 lb-ft of torque. For the premium "s" trims, a new 2.5-liter four borrowed from the Mazda 6 produces 167 hp and 168 lb-ft of torque.

Hyundai's Super Bowl ads highlight speed

Having been batted about regarding their fuel-economy claims, Hyundai has decided to use their Super Bowl ad dollars to highlight the raw power of the Sonata Turbo and the Genesis R-Spec sedan. We find the above Sonata ad a whimsical piffle, featuring a couple utilizing their family sedan's turbocharged 2.0L four to handily pass obnoxious/dangerous motorists. We're partial to the whipping, slimy ropes of dog drool.

Hyundai ponders second U.S. plant

As a lack of production capacity restrains its growth, Hyundai will consider a second U.S. assembly plant. "That's something that we're going to look at," Hyundai Motor America CEO John Krafcik said last week at the Detroit auto show.