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Ford at CES 2011
Sun, 09 Jan 2011Ford has been the automotive darling of the Consumer Electronics Show for several years now. On Friday morning, Ford CEO Alan Mulally made a historic third keynote speech, during which he introduced the new Focus Electric and a host of new supporting technologies, which appear to keep Ford near the top of the technological pack. Two aspects of Ford's approach are interesting.
Smart car inventor Nicolas Hayek dies
Wed, 30 Jun 2010Nicolas Hayek, the engineer and industrialist who founded the Swiss watch company Swatch and brought the world the Smart car, died on June 28 of heart failure at his office in Switzerland. He was 82. Hayek saved the Swiss watch industry from lower-priced Asian competition in the early 1980s by offering colorful, inexpensive Swatch timepieces that he backed with equally colorful marketing.
General Motors names Ewanick global chief marketing officer
Fri, 17 Dec 2010General Motors, looking to accelerate its push into major markets worldwide, tapped U.S. marketing chief Joel Ewanick to become global chief marketing officer--a new post. "As we continue our rapid growth in major global markets, it is important that we take a more customer-focused view of our overall marketing strategy," GM CEO Dan Akerson said in a statement today.