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BMW unveils Super Bowl spots, digital shorts

According to said Dan Creed, Vice President of Marketing, BMW of North America, "The BMW 3 Series is the global benchmark for a sports sedan. With these shorts, we turn a spotlight on the innovations that make the 3 Series the standard to which others aspire." Funny, we always thought the 3's sterling reputation lay squarely on its continually-stellar dynamics and excellent powertrains. Despite the fact that the tagline, “We only make one thing, the Ultimate Driving Machine” is repeated at the end of each of these six digital shorts, only one of them actually shows the car in motion--the one to be broadcast in the Los Angeles area during the Super Bowl.

Mercedes G-Class Updated

The Mercedes G-Class has had some minor tweaks as it reaches its 30th birthday Don’t get too excited, though. These are not exactly extensive, but then the G-Class has always been about slow development, not huge change. So trim levels stay the same, and you still have the choice of the G350 CDi, the G50 and the G55 AMG.

Frankfurt Motor Show 2007 Trends and Overview

The Frankfurt Motor Show is home to the European moguls of the automotive industry. BMW, Mercedes-Benz, Porsche, the Volkswagen Group, GM Europe and much of Ford Europe all have their head offices within a few hours drive of the Frankfurt Messe, so it's only right that these automakers would bask in the limelight. But instead of competing for bragging rights for the most powerful cars in the range, this year's motor show afforded automakers an opportunity to showcase their environmental credentials and their latest 'innovative' powertrain technologies.