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Behind The Scenes: Hot Wheels Design Studio [w/Video]

Hot Wheels' vice president of design Felix Holst has spent some time chatting to Cool Hunting about the brand's design philosophy at its Design Studio at Mattel's headquarters in El Segundo, California, in a new video. According to Holst Hot Wheels has evolved from being focused on muscle cars and V8 engines to being all about technology as a reflection of the new generation they're designing for.  He explains the benefits of designing over 240 vehicles a year that aren't limited by rules and regulations, saying in a studio that's driven by pushing the boundaries, it's a question of just how wild they can get.  The video really captures not only the men's passion for their jobs but the fun they have doing it. Small wonder Holst says he'd never go back to car design, and reveals the studio is packed with qualified car designers who chose Hot Wheels over conventional jobs in the industry.  We also hear from Hot Wheels Car Maker's designer Julian Payne, who explains how the new Car Maker – which gives you the chance to mold your own custom Hot Wheels at home – works.

Land Rover Discovery Sport

With the launch of the Evoque, Range Rover and Range Rover Sports, Land Rover has sufficiently bolstered its range of high-profit 'luxury' family of vehicles. Now, the Discovery Sport has been unveiled as the first of its renewed 'leisure' models. As these pictures show, the boundaries between the luxury and leisure ranges lie pretty close together, with the new Sport drawing heavily on the Evoque's design themes: a few degrees of approach angle are traded for rounder, far-less utilitarian bumpers; the character lines are more deeply cut into the bodysides and rise more steeply, and the C- and D-pillars are much faster than the outgoing Freelander/LR2's.

First Sight: Peugeot 1007

Peugeot has revealed first details of the 1007, which it hopes will change the way small cars are perceived and experienced - "as did the introduction of the hatchback in the early 60s". The 1007 was previewed in the form of the Sesame concept at the 2002 Paris Motor Show. The small car 'B' segment accounts for more than 35% of the European market and is expected to grow by 17% over the next ten years.