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Mercury dies off, Lincoln to benefit

Ford's brand portfolio is set to get smaller by the end of the year. Following the sale of Aston Martin, Land Rover, Jaguar and most recently Volvo (to Chinese automaker Geely), the Blue Oval has now announced the demise of its 'middle of the range' Mercury brand, with production of the last vehicles set to cease at the end of 2010. In a statement released to media, Ford announced that the shuttering of the 71-year old Mercury brand was in the interest of focusing on Lincoln, the automaker's only remaining premium brand.

Audi TT Roadster

Following the launch of the new TT earlier this year comes its open sibling, the TT Roadster. Continuing to rebuke the trend for folding hard-tops despite even Mazda providing such an option on the MX-5, the TT Roadster perseveres with a cloth roof instead. Not only saving weight, this also means no visual mass protruding over the belt-line, though like its predecessor the roof adopts a more abrupt profile when raised than the fluidity of the coupe's profile.

Europe's Car of the Year 2011 shortlist announced

The 41 contenders for Europe's 2011 Car of the Year trophy have been whittled down to the final seven as the European CoTY shortlist is announced today. The winner will be voted for by 59 of Europe's most influential motoring journalists, including two CAR writers: editor Phil McNamara and European editor Georg Kacher. The 2010 winner - by just 10 points ahead of the Toyota iQ - was the Volkswagen Polo. Like the Eurovision Song Contest, Car of the Year has proved controversial in the past with accusations of block-voting and blind patriotism, yet the award remains one of the most prestigious in the motor industry.