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Laurence Fishburne reprises Morpheus role for Kia Super Bowl ad

When we drove the Kia K900 recently, we asked, “Do buyers in the BMW 5-series/Mercedes E-class/Audi A6/Lexus GS class want a prestigious nameplate as much as they want radar adaptive cruise control?” In Kia's new Super Bowl spot starring Laurence Fishburne, Morpheus says yes. The Korean automaker's snatched up the erstwhile voice of Cadillac to reprise his beloved character from the "Matrix" trilogy in the hope of suggesting that reality is mutable, luxury isn't about nameplates, and the K900 will open your eyes to a world of improbable possibilities. Despite the explosions, melting dinner utensils and airborne automobiles of the ad, we actually preferred the making-of video released at the same time as the Super Bowl clip, which you can watch below.

Mitsubishi subcompact hinted for US

Desperate for new models to bolster their limited lineup, Mitsubishi dealers recently got a glimmer of hope with news that an entry-level sedan may arrive stateside in 2015. The dealers were shown a rendering of the subcompact at the brand's regional dealer meetings held during the first two weeks of April, according to attendees and Mitsubishi Motors North America. The company told dealers it is targeting a 2015 release for the vehicle, attendees said.

Umea Institute of Design degree show 2010

Earlier this month, Car Design News attended Umea University's annual degree show. Covering student work from the MA Interaction Design, Advanced Product Design and Transport Design programs and the BA Industrial Design program, it was the first exhibition overseen by Umea's new Rector, Anna Valtonen, formerly head of Design Research & Foresight at Nokia. In a departure from the show's traditional format, this year saw keynotes and workshops spread over two days.