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Jaguar to invest £200 million in F-Type production at Castle Bromwich

Jaguar F-Type - to be built at an expanded Castle Bromwich Jaguar Land Rover are planning to invest £200 million expanding their Castle Bromwich plant to launch production of the new Jaguar F-Type. Jaguar Land Rover has revived sales across both the Jaguar and Land Rover ranges, but it’s Land Rover that’s driving sales – particularly with the new Evoque. JLR are seeking to emulate the enormous success the Evoque is enjoying at Land Rover by launching the new F-Type at Jaguar, and are planning to invest £200 million expanding the Castle Bromwich plant to make sure the Jaguar F-Type doesn’t suffer production problems.

Driven: Chevrolet Volt

Meeting the Chevrolet Volt could easily have been an anti-climax. This is a design that ‘feels' nearly four years old — the concept first seen in Detroit in 2007. Together with the online hype surrounding it, and the part it plays in GM's renaissance, the weight of expectation is alarmingly high.

GM returns to the Super Bowl, new ads upcoming for the Camaro and Cadillac

If there's one thing Joel Ewanick has made clear since joining General Motors Co. three months ago, it's that he doesn't let grass grow under his feet. And the company's vice president of marketing isn't slowing down anytime soon: In a wide-ranging interview with Advertising Age, an affiliate of AutoWeek, Ewanick let drop that the automaker will return to the Super Bowl in 2011; that an ad campaign will break next month for the Chevy Camaro; and that there's a new tagline coming for Cadillac, "The new standard for the world." "We have so many projects in the works right now," he said.