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In search of Jag Man: a reader's sociological research

I’ve always felt there to be an odd contradiction between Jaguar: image and reality. Such sensual, glamorous forms, evoking the Champs Élysées or Hollywood Boulevard, yet it’s beneath the leaden skies of Middle England that Jaguar’s soul predominantly calls home. So, in attempting to distil the essence of Jaguar Man, it is useful to separate folklore from reality, cliché from truth – who is this bloke anyway?

New app from Pirelli tracks biker's performance

Pirelli has launched an iPhone app for motorcyclists that tracks speed, lean angle, road routes and racetrack lap times. The results can be shared via social media. The app, named Diablo Super Biker, uses the phone's GPS and g meter to calculate and record the info.

Eterniti Artemis racks up 5 sales at Beijing Motor Show

Eterniti Artemis - first sales at Beijing Despite a price tag of £250k, Eterniti says they have taken five orders for the Artemis SUV at the Beijing Motor Show. Eterniti Motors finally revealed their Artemis SUV at the Bejing Motor Show (that’s the Cayenne based Super SUV formerly known as the Eterniti Hemera), and it came with a whopping price tag of £250k. But despite that (or maybe because of it) the cost of the stand at Beijing seems to have paid off for Eterniti with the first five sales for the Super SUV being taken – four for the standard car at £210k plus tax and one for a completely bespoke version.