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Chevrolet Volt, Sonic Super Bowl ads hit the Web

Chevrolet released its Super Bowl ads featuring the Volt with some intergalactic visitors and the Sonic with insects. In the Volt ad, despite the owner's best efforts to explain the concept of a gas/electric hybrid, the aliens are distracted and take an interest in the owner's wife when she comes out of the house. For the Sonic ad, titled “Joy,” for once bugs on the grille of a car isn't a bad thing.

Design Services: Ficosa International

In the hierarchy of car design the exterior of a powerful sports car is usually regarded as the highest level whilst the design of some of the smaller functional components tends to sit at the bottom. But even for companies not obviously dependant on sexy curves to help them make money, design is increasingly being recognised as a critical ingredient for commercial success. Whilst most large suppliers have grown their design capability over the last decade, few have truly embraced the potential of having a focus on Design within their corporate strategy.

2015 Dodge Charger gets inside-out revamp for New York

The 2015 Dodge Charger is getting shown off at the New York auto show this week. The muscle sedan gets a freshened exterior, a DOHC 3.6-liter 300-hp V6 capable of 31 mpg highway and a standard eight-speed automatic transmission with sport mode the company claims reduces shift times 37 percent. The 5.7-liter 370-hp Hemi V8 is optional.