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Design Contest: LA Design Challenge 2008

The entrants for the fifth annual Design Challenge, part of the Design Los Angeles automobile designers' conference, have now been announced. Nine Southern California automotive design studios - including Audi, BMW, GM, Honda, Mazda, Mitsubishi, Mercedes-Benz, Toyota and Volkswagen - have been pitted against one another and asked to develop a concept which best answers a brief entitled 'Motorsports in 2025'. "Automotive designers have always been fascinated with motorsports and this year's Design Challenge has provided them with the opportunity to use their creative talent to look at these cars with new eyes, using innovative technologies and approaches," said Chuck Pelly, director of Design Los Angeles and partner in The Design Academy, Inc.

Storms batter Britain

THE MET OFFICE has issued a "red" weather warning for exceptionally strong winds in western parts of Wales and north-western parts of England, while the Thames is predicted to rise to its highest level in more than 60 years in some places. On the day dubbed Wild Wednesday, gusts of 108mph hit Aberdaron on the Llyn Peninsula in north west Wales, while 96mph winds were recorded off the south coast of England at the Needles, on the Isle of Wight. The Met Office has forecast 2.75ins (70mm) of rain by Friday in the already-sodden West Country - more than the region would normally get in the whole of February - with south Wales, western Scotland, Northern Ireland and other parts of southern England also expected to bear the brunt of the deluge.

Kia turn to consumer reviews to drive the brand

Kia is launching a brand awareness campaign in the UK with the main focus being on over 3000 consumer reviews on the Kia website. It looks like Korean twins Hyundai and Kia are both going to be concentrating on building the value of their brand in 2013. Yesterday we learnt that Hyundai are to focus on brand building in 2013 rather than chasing big sales increases, and today Kia has revealed it is following a similar path with a new marketing campaign built round consumer reviews of Kia cars.