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Bentley Mulsanne Executive Interior – Theatre and iPad Multimedia packages

Bentley Mulsanne Executive Interior Bentley has introduced the Mulsanne Executive Interiors with Theatre and iPad Multimedia packages on offer. Following close on the heels of the Bentley Bentley Mulsanne Mulliner Driving Specification last week – which offered a sporty option for the latest Mulsanne – we now get the Bentley Mulsanne Executive Interior for Bentley owners who want to turn the back of their car in to a business and multimedia centre. Bentley are keen to point out that they don’t just get a crate of iPads and glue them in to the Mulsanne, but take great care to integrate the iPads and multimedia fully in to the interior of the Mulsanne, a task that takes 170 hours.

Driven: Ford Mondeo wagon

But the design of this Mondeo is interesting because of this, not despite this. The core challenge for the Ford design team was how to balance delivering a distinctively engaging design with being acceptable to as much as possible of the broad target profile of potential buyer. This is perhaps the biggest unspoken challenge for today's vehicle designer.

General Motors names Ewanick global chief marketing officer

General Motors, looking to accelerate its push into major markets worldwide, tapped U.S. marketing chief Joel Ewanick to become global chief marketing officer--a new post. "As we continue our rapid growth in major global markets, it is important that we take a more customer-focused view of our overall marketing strategy," GM CEO Dan Akerson said in a statement today.