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First customers are key to EV sales success, execs say

Word of mouth is a key element to generating buyers for electric and plug-in hybrid vehicles. Today, it's the early adapters, tech-savvy buyers who are embracing the technology and buying the plug-in hybrid Chevrolet Volt and the battery-powered Nissan Leaf. But for these vehicles and similar models to go mainstream, anxiety about the technology needs to be eliminated.

Lexus gets new focus

Battered by recalls and public inquisitions, Toyota is hoping to restore its once-pristine image with new hybrid products and a renewed focus on Lexus. Lexus increasingly will be positioned as a “global premium brand,” the company said on Wednesday, and see improved styling, more hybrids and better service. The brand's sales have fallen 9 percent this year, to 26,674 in the United States.

Beaulieu Sets Its Sights On A World Record Attempt

IT MIGHT be best known for its collection of weird, wonderful and historically significant cars, but the National Motor Museum at Beaulieu is now reaching out to anyone with an interest in toy cars. As part of its bid to break the current world record for the longest line of toy cars, Beaulieu is asking for donations in order to topple the current record of 9,795, set in Guatemala last December. The attempt will be held in the grounds of the attraction with a continuous line, one kilometre long, of at least 10,000 cars placed end to end, starting and finishing inside the museum.