Honda Ca200 90 Cl90 S90 Z Sl90 Clutch Friction Disk Plate Nos 22201-028-000 on 2040-parts.com

BMW i8: Mission Impossible

BMW i8 in Mission Impossible 4 Marketing new cars doesn’t have to mean an ‘in your face advertising’,  berating you with benefits and a call to action. It can be more subtle; simply raising awareness or putting the cars in a high-profile role in a popular film or TV show. Just like Aston Martin with James Bond (and Jaguar Land Rover in the new Bond, too) and Volvo with the Twilight franchise, BMW has placed its product in the new Tom Cruise outing – Mission Impossible 4 | Ghost Protocol.

Frankfurt 2011:Rimac Concept One – an Electric Supercar

Rimac One Concept - an electric hypercar at Frankfurt Our antipathy towards electric cars – and the seeming futility of pursuing a technology that has made little progress in a century – is well known. But we do see electric cars as a fun toy for the better-off, and 23 year-old Croatian Mate Rimac has impressed Frankfurt with his Rimac Concept One electric supercar, which is perhaps the ultimate electric toy for the better-off. Perhaps, in the case of the Rimac One, we should consider it a toy for the seriously well-off, rather than just the better-off, as it’s expected to cost a quite substantial £650k for each of the 88 cars Mate intends making.

2011 New York auto show: Day 1 wrap-up

Day one of the 2011 New York auto show is in the bag, and If you haven't been following our coverage, here's a look at what the autoweek.com editors and contributors enjoyed on Wednesday. Want even more? Follow us on Twitter for the very latest from the show floor, and the afterparties.