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MINI London 2012 Edition launches to celebrate Olympic Games

MINI London 2012 Edition - in patriotic red, white or blue The launch of the MINI London 2012 Edition to celebrate the Olympic Games neatly pulls together two of MINI’s marketing tactics; shove out as many limited edition models as you can and give them a London theme. True, this edition of the MINI uses the London moniker intact instead of using a badge from a London area, but it’s consistent with the current MINI special edition target. As is MINI’s aim to cash in on any bit of publicity it can – sometimes tenuously – get a hook on.

Ferrari 250 Testa Rossa set for Monterey auction

A 1958 Ferrari 250 “Pontoon Fender” Testa Rossa will be featured in August at RM Auctions' 25th Sports & Classics of Monterey event. The Scaglietti-designed race car, serial number 0738 TR, is expected be one of the most valuable cars ever offered during Monterey's auction week. “RM set the current world-record price for a car sold at auction with another pontoon-fender TR selling for $12.4 million,” said Rob Myers, chairman and CEO of RM Auctions.

Mugen supercharges the Honda CR-Z

Honda tuner Mugen has set its engineers loose on the CR-Z hybrid, and what they came back with is a piece of machinery with supercharged power when you need it and fuel economy when you don't. Pictures of the new tuner have popped up on Honda's United Kingdom media Web site. We had high expectations for the CR-Z when it debuted.