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Infiniti: M can be about mpg or zip

Infiniti will face a new marketing challenge when it introduces its first hybrid vehicle next spring, the 2012 M35h sedan. Since the import brand has never sold a hybrid, officials will be attempting to learn which marketing chord resonates more with its customers: performance or fuel economy. "The marketing will center on the point that hybrids have always been about compromise," says Ben Poore, Infiniti Business Unit vice president.

Volvo could be heading East

Actually, it could be going absolutely anywhere a bid can be found. As we reported last week, Ford is trying desperately to unload its last remaining prestige marque – Volvo. And, as we thought, the disposal of Volvo by Ford is said to be a condition of the help that Ford, along with the other main US car makers, is begging from the US government.

Spyker confirms new Saab 9-3 coming in 2012

Spyker, Saab’s new supercar-building owner, has outlined its plans for the brand – which include a new 9-3 range – ahead of an extraordinary general meeting on 12 February where it hopes its shareholders will ratify its purchase of the ailing Swedish car company. If it gets the green light, Spyker and Saab will be renamed as Saab Spyker Automobiles NV – though each company will operate separately – and Saab will be positioned as 'an independent performance-oriented niche car company with an industry-leading environmental strategy'.  Up first is the new 9-5 – which will be launched this summer – followed by an Estate version and an Audi Allroad-aping 9-5X. The new Cadillac SRX-based 9-4X SUV will arrive in early 2011, and Spyker is plotting the new 9-3 a year later.