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Akio Toyoda waves family flag, heir makes crisis personal challenge

The reclusive Akio Toyoda is taking the rare step of waving the family flag, as the scion to Toyota Motor Corp.’s founding dynasty tries to steer the world’s largest car company out of a spiraling safety crisis. In testimony prepared for the House Oversight and Government Reform Committee, President Toyoda pursues a rare personal tack on the emergency, saying “my name is on every car.” “As you well know, I am the grandson of the founder, and all the Toyota vehicles bear my name,” Toyoda says in prepared comments circulated ahead of Wednesday’s committee hearing in Washington. “For me, when the cars are damaged, it is as though I am as well.” The intimate reflection is a departure for Toyoda, who has spent most of his career sidestepping public discussion of his lineage.

Ford adds new Fiesta Style; drops Fiesta Studio price

Ford Fiesta - seeking buyers further down the range Yesterday we got a new Fiesta limited edition in the Sport Special Edition and today we see Ford tweaking the bottom end of the Fiesta range to get more footfall in its showrooms. In comes the new Fiesta Style, from £9,995, which gets most of the cheap-looking bits on the body painted instead of being just plastic, and a few appealing toys like one-shot electric windows, driver’s seat height adjustment, remote locking and CD with aux in the standard kit list. Oh, and 15″ wheels with covers (perhaps that’s not such a big selling point).

Aston Martin One-77: First One-77 deliveries

One of the first Aston Martin One-77 customer cars snapped in Monaco Regular readers may remember our story last year about the guy who bought not one Aston Martin One-77, but ten. With the caveat that they were all delivered by September. Well, September came and went and he still hadn’t got his cars, but no one else had either.