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Rosberg on pole for Mercedes in Japan – Vettel leaving Red Bull.

Rosberg beats Hamilton to pole in Japan Lewis Hamilton must have been confident of taking pole for the Japanese Grand Prix in Suzuka this morning after his resurgence in recent races – in the process taking the lead in the drivers F1 battle – but it wasn’t to be. Hamilton’s car needed a major front end rebuild after he ran wide and hit the barrier in final practice – which may have contributed to his qualifying result – but whatever the excuses it’s Rosberg in front of Hamilton for tomorrow’s race after posting a time 0.197s quicker than the Brit. Behind the two Mercedes cars it’s a Williams second row – with Bottas in third and Massa in fourth – followed by Ferrari’s Fernando Alonso in what is fast becoming his default place – 5th – and Daniel Ricciardo in sixth.

New Hyundai Sant Fe Super Bowl adverts the most effective

It’s been revealed that Hyundai got the most bang for its Buck with Super Bowl adverts for the new Santa Fe increasing Hyundai site traffic by 1000%. So, with figures like that and a huge captive audience, it’s no wonder car makers like to strut their latest products in front of the Super Bowl audience with the hope of a big return in sales. Umpteen car makers ran TV adverts in the 2013 Super Bowl, but it looks like Hyundai has come out very much on top, with Edmunds reporting a traffic increase of 738% in traffic for the new Hyundai  Santa Fe after Hyundai ran its adverts and the US Autotrader site a massive 1000% increase.

TVR goes off the rails

By Tim Pollard Motor Industry 02 January 2007 03:25 British sportscar manufacturer TVR is fighting for survival after crashing into administration over Christmas. Blackpool Automotive Ltd, TVR's manufacturing arm, has stopped building cars at the Blackpool HQ, its home since 1947. Around 250 members of staff stayed at home this week, waiting to discover their fate.