Honda Cr80r Elsinore 1980-81 Front Brake Hub #08002 on 2040-parts.com

New Hyundai i30: Look in to my eyes

Hyundai use hypnosis to sell the new i30 Hyundai in the Netherlands are using hypnotist Peter Powers to experiment with hypnosis to raise awareness for the new Hyundai i30. We’ve been big fans of the way Hyundai has marketed their products in the last few years, managing to change perceptions of the brand in a fraction of the time mighty VW took with Skoda. What we’re not too sure of is the latest marketing tactic being tried out by Hyundai in the Netherlands, who have enlisted the skills of hypnotist Peter Powers to create a 15 minute immersive video designed to be watched full screen on your computer – with headphones on – as Powers lets you experience the new Hyundai i30 in a whole new way.

Pininfarina Air Flow helmet unveiled

This is Pinifarina's Air Flow, a special helmet created by the famed Italian design house for luxury lid manufacturer Newmax, and the star attraction on its stand at the Milan International Motorcycle Exhibition. Pininfarina is the same company that has penned the Ferrari 458 Italia and Maserati Granturismo. But while Pininfarina itself remains an automotive design company, its Extra Pininfarina arm has branched out into other projects, recently designing Coca-Cola drinks machines and the interior of Juventus's new stadium.

Vauxhall Ampera Price revealed

The Vauxhall Ampera costs £28,995 - even after the taxpayer chips in £5k Sensibly, Vauxhall has chosen to reveal the price of the range-extender Vauxhall Ampera on the day it was included on the list of cars eligible for the £5,000 taxpayer subsidy for plug-in cars. Vauxhall will be getting £33,995 for every Ampera they shift, although the buyer will pay £28,995 thanks to the taxpayer subsidy. Which, whether you pick the subsidised price or the actual price, is an awful lot of money.