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Volvo uses Facebook to research new interior solutions
Thu, 16 Aug 2012Volvo is using Facebook to conduct market research into how drivers use their cars' interiors via its new 'You Inside' app. Users are asked to create a personal profile that includes the car they drive, their lifestyle and a list of day-to-day items they keep inside their car. The aim is to identify new design solutions based around qualitative data.
Belgian Grand Prix (2012) RESULT
Sun, 02 Sep 2012With a resurgent Jenson Button on pole for the Belgian Grand Prix, will Spa see McLaren back in charge? Jenson Button and his McLaren were in perfect harmony in qualifying for the 2012 Belgian Grand Prix at Spa with button claiming his first pole for McLaren, and his first in three years. That promise looked good as Button left the line cleanly ahead of the pack, but then behind him there was carnage as Grosjean in the Lotus moved across straight in to the side of Hamilton, also taking out Alonso, Kobayashi and Perez, and forcing a restart to the race.
BMW announces DesignWorksUSA studio and ConnectedDrive lab in Shanghai
Mon, 30 Apr 2012BMW has opened both a DesignWorks studio and a ConnectedDrive lab in Shanghai, China, as a means of gathering information and insight into the Chinese market as the company looks to increase its presence in Asia. Adrian van Hooydonk, Director BMW Group Design, said, "Creating this foothold for both BMW Group Design and DesignworksUSA in Shanghai is of great importance from both strategic and creative standpoints." President of BMW Group DesignWorksUSA Laurenz Schaffer said, "Our new studio in Shanghai places DesignworksUSA at the epicenter of the most rapidly growing and influential consumer market in the world and provides an indispensable resource for shaping our global perspectives for clients." The new studio will perform functions including product, transportation, automotive, environmental and interaction design; color, material and finish design; design communication, research and strategy as well as sustainability consulting. Designers from DesignworksUSA studio in Los Angeles, Munich and Singapore will supplement a local design team.