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Fiat 500L: Now it’s the ‘Fatherhood’ video

Fiat has followed up their viral ‘Motherhood’ video for the new 500L with a new version to balance the gender bias – ‘Fatherhood’. That was because Fiat managed to tap in to the woes of parenthood (or, more precisely, motherhood) with a bit of a hip-hop ditty by a vexed young mother, bemoaning the changes motherhood has wrought on her life. It was a clever bit of marketing to target grown-up lovers of Fiat’s funky little 500, with the family sized version of their favourite car offering solace for a very different lifestyle.

Audi A2 concept (2011) first official sketches

Audi's product planners must hate having weeks when they don't have new product to announce. Just imagine, sitting around, twiddling their thumbs. So we shouldn't be surprised that Audi today confirmed it would unveil an A2 concept at the 2011 Frankfurt motor show.

Chevrolet updates Impala logo

Chevrolet has announced that its 2014 Impala will feature a redesigned emblem as the latest evolvement of the range's African antelope logo. The Impala model is one of only two vehicles – the other being the Corvette and its crossed-flags – in Chevrolet's range to have its own exclusive symbol, and thus it has been upgraded to complement the design of the latest model. Joann Kallio, lead creative designer for Chevrolet global badging, says, "We kept the stylized interpretation of the animal, and made the impala more muscular.