Honda Foreman Trx400fw 4x4 Push Rods #19 1996 on 2040-parts.com

BMW's Vision EfficientDynamics concept bound for Frankfurt

BMW has revealed a radical vision for its future performance-oriented models in a spectacularly styled concept car whose combination of M3-rivaling acceleration and Mini Cooper-beating fuel economy will likely make it one of the stars of this year's Frankfurt motor show. Called Vision EfficientDynamics, the one-off coupe is a mobile showcase for lightweight construction and plug-in hybrid drive technology, while featuring a variety of futuristic styling, packaging, aerodynamic, lighting and interior ideas under development at the German carmaker's heavily cloaked FIZ development center in Munich. Many of the concepts are planned for use on upcoming BMW road cars, including an exciting Z10 EfficientDynamics range-topping model due by 2015.

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

Audi Snook at the 2008 Michelin Challenge Design

German design student Tilmann Schlootz has been named one of the winners in the 2008 Michelin Challenge Design competition for his Audi Snook project. Selected for special exhibition at the North American International Auto Show in Detroit by a jury of professional designers and educators, the Snook scale model concept answered a design brief entitled: 'Sharing the Road - Big Safety/Small Vehicles', which called for enhanced real and perceived safety for smaller vehicles through design innovation. The visionary concept vehicle, which rides on a mono-sphere wheel, is heralded as a new vehicle category, implementing the principles of agility through instability learned from aerospace technology.