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Peugeot Citroen to buy Mitsubishi

It's being reported that PSA (Peugeot Citroen) are to take control of Mitsubishi Car makers have been fighting hard to survive in the last year or so as the landscape for their products goes through the biggest sea change ever. Fiat boss Sergio Marchionne was quoted as saying that if car makers didn’t rationalise and merge then they would go under. He sees a car making landscape with a handful of huge car makers and a plethora of very small ones – nothing in between.

New Hyundai Sant Fe Super Bowl adverts the most effective

It’s been revealed that Hyundai got the most bang for its Buck with Super Bowl adverts for the new Santa Fe increasing Hyundai site traffic by 1000%. So, with figures like that and a huge captive audience, it’s no wonder car makers like to strut their latest products in front of the Super Bowl audience with the hope of a big return in sales. Umpteen car makers ran TV adverts in the 2013 Super Bowl, but it looks like Hyundai has come out very much on top, with Edmunds reporting a traffic increase of 738% in traffic for the new Hyundai  Santa Fe after Hyundai ran its adverts and the US Autotrader site a massive 1000% increase.

Camaro, Mustang, Challenger set for modern pony-car war

Forty summers ago was a magical time for performance-car enthusiasts--specifically for fans of high-horsepower pony cars. The summer of 1969 broke with Detroit in a high-octane horsepower war among the Big Three automakers. With the carmakers trying to outmuscle one another, the winners were the customers.