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Volvo asks: Can science measure how car design makes you feel?

Can science measure how car design makes you feel? That's the question Volvo designers and neuroscientists have been trying to answer using Electroencephalographic (EEG) machines to measure the emotional response to the Volvo Concept Coupé's design, amongst other things. The results will be revealed tomorrow during a Google Hangout featuring Volvo's exterior design chief Maximilian Missoni and neuropsychologist Dr.

Audi Q4 ‘Coupe’ SUV previewed in design sketches

Is this Audi Concept, heading for Beijing, the new Audi Q4 Audi are taking the ‘Design Sketch’ route for their tease of a new concept heading for this month’s Beijing Motor Show, which almost certainly portray a concept version of a forthcoming Audi Q4. Apart from the sketches, Audi are being tight-lipped about what they’re taking to Beijing, but it certainly looks like a high-riding SUV concept with a more coupe roofline than either the Q3 or Q5. In fact, this new Audi Concept looks very like the Audi Allroad Shooting Brake Concept we saw at Detroit in January and points firmly to Audi looking to extenbd its reach in to ‘Lifestyle’ SUVs with more desighn than practicality.Which is no surprise – Audi love a niche, especially one that’s growing.

Vintage motorcycles set to take over Road America

Road America will be two-wheel heaven this weekend, as the iconic circuit plays host to vintage-motorcycle racing. Put on by the American Historic Racing Motorcycle Association, the races run on Saturday and Sunday. They will feature motorcycles from the 1920s to the early 1970s, Superbikes from the 1970s and 1980s, and more-modern racers from the Sound of Singles, Battle of Twins and Sound of Thunder classes AHRMA is an enthusiast group that preserves the heritage of racing motorcycles through events at race circuits.