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Lokinen Geneva motor show 2009 blog

By Lokinen Motor Shows 10 March 2009 12:00 Getting To Base Camp Thannon It had all gone too well. Having failed to secure accommodation near the centre of Geneva, I’d easily managed to get an apartment in the same block as my two forum blogger colleagues, Robbie (1977) and Mark (car4mh). I’d also, purely by chance, managed to get a flight that landed ten minutes before Robby’s flight into Geneva which meant that we could jointly figure out the best way to get the 35k/m from the Airport to Thannon Le Bain, over the border in France and split the cost if necessary.

Porsche seeks ‘everyday magic' with film contest

Porsche North America has tapped into its considerable fan base, seeking homegrown visions for its My Daily Magic filmmaking contest. Aspiring directors made 60-second spots for the brand that show his or her interpretation of “everyday magic.” Of those entries, 10 finalists were chosen to make 90-second commercials that will be voted on by the public, as well as by Porsche brass. One film shows a father that has to run some errands on a weekday.

Microsoft CEO Steve Ballmer gets Ford with 1-millionth Sync system

It's taken a little more than two years for Ford to build 1 million vehicles with the Sync entertainment and communications system, and the automaker marked the milestone by having Ford CEO Alan Mulally deliver a Ford Fusion hybrid with the 1-millionth system to Microsoft CEO Steve Ballmer. Ford also let Mulally, a former Boeing executive, make a return visit to Seattle, home to the Microsoft headquarters. Microsoft supplies the software that is the heart of the Sync system.