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Hyundai & Kia responsible for big positive impact on European economy

A report by economics consultants London Economics reveals the big positive impact Hyundai and Kia are having on the European economy. We already know that both Hyundai and Kia are looking at 2013 more as an exercise in building their ’Brand’, rather than simply selling more and more credible cars. ‘Brand’ is often as much about perceptions as anything else, so if you can address any possible negatives for your brand, as well as producing cracking products, you’re on to a winner.

MINI Baker Street and MINI Bayswater arrive

MINI Bayswater and MINI Baker Street Two new MINI Special Editions named after London districts arrive in the form of the MINI Baker Street and MINI Bayswater. MINI decided around this time last year that they would name all future limited editions after London districts, since which time we’ve had the MINI Hampton and MINI Pimlico followed by the MINI Soho and even the MINI London to get a bit of extra mileage out of BMW’s Olympics 2012 sponsorship. And now we get the MINI Baker Street and MINI Bayswater.

Range Rover Evoque Sport back in the news

Range Rover Evoque Sport - back in the news The Range Rover Evoque Sport is back in the news after Land Rover design director Gerry McGovern hinted at it in Beijing. Last year we reported that a Range Rover Evoque Sport is planned after David Mitchell, Land Rover’s Evoque program director, confessed he was driving an Evoque with the 2.0 litre Ecoboost petrol engine turned up to 300bhp. Even if David Mitchell hadn’t confessed his pimped ride it would still have been a very sensible assumption that Land Rover would add a Range Rover Evoque Sport to the range at some point.