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The Designers Pt4 – Anne Asensio, Dassault Systemes

Car Design News launched its first ever Car Design Review yearbook at the Geneva motor show, featuring the award-winning Production Car and Concept Car Designs of 2013. If you're interested in buying a copy of the 160-page yearbook this interview appears in, alongside trend reports, bespoke car design infographics and a special feature on Marcello Gandini, our inaugural Lifetime Achievement Award winner, Car Design Review can be purchased here. Name Anne AsensioRole VP design & brand experience, Dassault Systemes (3DS)Age, nationality 51, FrenchLocation Vélizy-Villacoublay, FranceEducation CCS & Ecole Nationale Superieure des Arts Appliques "When I see concepts like the Kia GT4 Stinger I realize OEMs know how to make beautiful cars.

Concept Car of the Week: Oldsmobile Aerotech (1987)

In late 1984, Oldsmobile management had so much confidence in the potential of its new inline four-cylinder engine Quad 4, that a small team was assigned to the creation of the Aerotech, a research vehicle designed to demonstrate the engine's performance by setting a new world speed record. Ed Welburn, then assistant chief designer, was mostly working on the 1988 Cutlass Supreme but his passion for race cars made him the ideal candidate to be handed the assignment by Oldsmobile 2 studio's chief David North. Inspired by Le Mans racers such as the Porsche 917LH and Jim Hall's Chaparrals, he designed a long, flowing car that immediately seduced design director Chuck Jordan and GM management.

Toyota and Mercedes-Benz are top global car brands

Toyota & Mercedes-Benz are the Top Global Automotive Brands 2011 Interbrand, a branding consultancy, delivers a report on the world’s brands every year, and in 2011, despite recall woes and the devastation of the Japanese Tsunami, Toyota leads the automotive brands, with luxury car maker Mercedes-Benz just behind. Interbrand uses three measures to gauge how effective a brand is – performance of branded product, the brands ability to secure earnings and the role of the brand in purchasing decisions – to come up with a chart of the top 100 world brands. At the top of the tree are companies like Coca Cola, IBM, Microsoft and Google, but car brands do well with Toyota, Mercedes-Benz, BMW, Honda, VW, and Ford all making it in to the top 50.