Honda Oem-engine Coolant Thermostat Housing 19320raaa02 on 2040-parts.com

BMW seared into consumer minds: New ad technology takes ‘branding' to another level

How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?

New 2013 Porsche 911 Turbo & Turbo S revealed: UPDATED with Video

This time there’s no waiting for the Turbo S to follow the Turbo, with both models on offer straight out of the gate. The 911 Turbo gets the 3.8 litre flat six with 513bhp and the Turbo S gets an even more fulsome 552bhp, enough to get to 62mph in just 3.1 seconds and on to 198mph. And, with its four wheel drive, it’ll feel even quicker in the real world.

Mini may drop Paceman, Coupe, and Roadster

Mini may discontinue the Paceman, Coupe, and Roadster models as it seeks to trim its lineup, following the introduction of the third-generation Mini Cooper three-door Hardtop. Instead, the company plans to focus on three "pillar" models: the Hardtop, the Countryman, and the Clubman. The third model, the Clubman, is technically still speculative as the company presented a Clubman only in concept form at the Geneva Motor Show last week, but given the amount of real-world testing of Clubman prototypes observed, coupled with the production-ready appearance of the Clubman Concept, this model is virtually assured to reach production in its current form.