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Hyundai: E4U Egg Car & Fluidic Sculpture in Motion

Hyundai has already made it clear that 2013 will be about ‘Brand Awareness’ rather than releasing a new raft of models and chasing ever increasing sales, so two Hyundai outings in the last week can be put down to their targeted aim of profile raising. In Milan, Hyundai are taking part in the Milan Design Week by showing an innovative light sculpture that has been inspired by Hyundai’s ‘Fluidic Design’ (even though Hyundai have already said that ‘Fluidic Design’ is being replaced by ‘Fluidic Precision’ as they aim to make their designs ‘cleaner) with an installation made up of 12,000 translucent spheres acting collectively on a screen, surrounded by high-power lasers and suspended over a pool of water. The ‘performance’ starts with virtual rain created by the lasers which form three-dimensional shapes, followed by an interactive segment where human interaction creates three-dimensional images by scanning for body warmth so visitors can manipulate what they see by using gestures.

Drivers make New Year Resolutions

MORE THAN half of British drivers have made a New Year’s Resolution, with many promising to drive more courteously or more economically. A survey by motoring organisation the AA found that 14% of drivers will make the effort to drive for greater economy, while 11% said they would walk more to save fuel. A further 6% are aiming to drive less and 5% want to cycle more to cut down on car use.

2014 Kia Soul “Red Zone” takes it to the house

Kia Motors America announced its first special edition for the second generation 2014 Soul, dubbed “Red Zone.” This quirky, boxy compact car will get a head-to-toe makeover, taking inspiration and design cues from the 2012 Chicago Auto Show favorite, the Track'ster concept. The exterior of the Soul gets bright white paint, accented by pops of red. The grille, front and rear fascias and side skirts also will receive the distinguished red embellishments, adding to what Kia describes as “the aggressively styled body kit.” Custom 18-inch alloy wheels complete the “Red Zone” makeover.