Honda Rincon Trx650fa Battery Box #15 2004 on 2040-parts.com

Book captures Ford's Farley launching F-bomb at GM

A new book about the Detroit auto industry rebuilding itself is showing that old rivalries are still alive and kicking in the Motor City. In Once Upon a Car by Bill Vlasic, Ford Motor Co.'s marketing chief lobs an F-bomb at General Motors. "We're going to beat on them, and it's going to be fun," the book quotes Jim Farley, Ford's group vice president of global marketing, sales and service, as saying.

Infiniti means . . . what?

Ever since Infiniti was launched with mystifying advertising images of rocks and trees 21 years ago, Nissan Motor Co.'s luxury brand has been hard to pin down. Vehicles such as its G37, the 2011 M sedan and the QX56 SUV turn heads and win praise in buff books. But while luxury competitors such as BMW, Mercedes-Benz, Audi and Lexus have soared in consumer popularity over the past decade, Infiniti has struggled to keep up.

Lotus Evora Facelift heading for Frankfurt

Lotus Evora Facelift expected at Frankfurt based on the Mansory Evora (above) It’s a ‘back to reality’ story from Lotus, for a change, with the news that, possibly, they are going to take a facelift Lotus Evora to the Frankfurt Motor Show. Of course, we’ve been here before. Earlier in the year we reported that Lotus were taking an Evora with a facelift off to Geneva, but that turned out to be a Mansory version of the Evora, seemingly with the blessing of Lotus as it appeared on their stand.