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U.A.S Graz-BMW partnership project

The University of Applied Sciences in Graz, Austria (U.A.S Graz) has collaborated with BMW, Munich on a project to design ‘the new SUV'. "Today's SUVs are very heavy, have an aggressive appearance and use too much fuel", says Prof. Gerhard Heufler, head of Industrial Design department at U.A.S Graz.

Gorden Wagener on how Mercedes is "moving from a traditional luxury brand to a modern luxury brand"

Mercedes' 'home' design studio in Sindelfingen, Germany is housed in an expansive 30,000-square meter building designed by Renzo Piano. The lobby is unassuming, but we're soon through into what Mercedes' grandly calls 'the Vision Room.' It's here that strategic meetings are held with the firm's board, and where we meet Gorden Wagener, Mercedes' head of design since 2008. It's in the Vision Room that Wagener convinced the Mercedes board of the merits of his overarching design philosophy: 'sensual purity'.

Final 2015 Ford Mustang intro of the day

After a day that started the day before in Shanghai and Sydney before progressing around the world to Barcelona, New York and Dearborn, the redesigned 2015 Ford Mustang finished the world's longest debut by driving into wet cement in front of the TCL Chinese Theater in Hollywood, just like the movie star it is. “Mustang has starred in over 3,000 movies and television shows,” said Joe Hinrichs, Ford's president of the Americas. Mustangs have had starring roles in such cinematic hits as diverse as "Goldfinger," "Bullitt" and "Gone in 60 Seconds." The new Mustang will get a hero role in the upcoming" Need For Speed" movie.