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Ford promote accessible & affordable technology in new campaign

Ford’s Active Park Assist parks a Focus on the roof of a skyscraper We do sometimes moan that cars are becoming so clever that it won’t be long before the driver’s just the blobby thing behind the wheel to keep an eye open as clever technology does its stuff. That said, modern technology is certainly doing wonders for tasks that many find irksome and difficult behind the wheel, and Ford are cleverly tapping in to their new technology to demonstrate just how helpful their new cars now are for the stressed driver with the Ford Primary Brand campaign. Ford‘s new Primary Brand campaign is focusing on technology like the new(ish) Active Park Assist that uses sensors to measure parking spaces as you drive by (not too quickly – you have to give it a chance) and then, at the push of a button – with the driver just following instructions for brake, gears and accelerator – neatly parks your new Ford for you.

Lincoln MKC – it’s an upmarket Ford Kuga: 2013 Detroit Auto Show

Ford has revealed the Lincoln MKC Concept at the Detroit Auto Show, a titivated upmarket offering based on the Ford Kuga. Despite strong sales on the other side of the Pond, Ford is struggling in Europe – just like every other mainstream car brand – and they’re probably ruing the day they decided to unravel their Premier Auto Group, selling off Aston Martin, Volvo and – their biggest mistake – Jaguar Land Rover. Which means that if Ford want to get back in to the – potentially very profitable – realm of premium cars again they’re stuck with doing it with one of their ‘brands’.

Lamborghini Urus SUV concept (2012) leaks early

Lamborghini's SUV show car, the Urus 4x4 concept, has leaked early ahead of its planned debut at the 2012 Beijing auto show this weekend. These leaked photos of the Lamborghini Urus reveal a swooping, coupe-alike crossover - marrying the style of a Lamborghini Reventon or supercar with the stance of an SUV. Lamborghini Urus: the leaked images We'd been expecting a sleek crossover, especially since yesterday's media invitation revealed an outline sketch of the Urus.