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Nissan's senior manager color and design strategy Francois Farion on the importance of objects in keeping focus [w/Video]

Nissan's Francois Farion, senior manager, color and design strategy, features in a new video giving an insight into how important objects are to designers when communicating, defining and maintaining their design intentions. A lot of time and energy goes into designing a car and so, Farion says, it's vital that designers keep their focus throughout the process. He believes objects are the key to creating coherent designs.

Design Essay: BMW i – Setting the industry agenda for the next decade

Many have already dismissed BMW i as a radical experiment too far ahead of its time, but looking beyond the glossy carbon fiber facade reveals three ways it will change the automotive landscape during the next decade: 1. Re-define the EV category Despite Tesla, Nissan, GM, Renault and Toyota all operating in the EV space, global sales in 2012 totaled just 54,000. Many put this down to high-cost and range anxiety, but another key factor is nearly always overlooked.

Rolls-Royce Ghost Series II (2014) first official pictures

By Ben Pulman First Official Pictures 04 March 2014 10:30 Rolls-Royce doesn’t facelift or revise its models quite like the rest of the world’s car manufacturers. Instead, mere mortal, you’re looking at the Rolls-Royce Ghost Series II, and the company claims, quite seriously, that the launch of this revised über-saloon ‘consolidates the Ghost’s position as the most popular car in the €200,000+ class.’ And in case you’re not feeling suitably poor or unaccomplished this morning, Rolls would like to point out this car probably isn’t for you either. Customers who’ll buy the Ghost Series II, says Rolls, are ‘the captains of industry, entrepreneurs and successful businessmen and women who are the wealth and job creators in our economies.’ Unless you’re on first name terms with the PM, you’re probably not overly familiar with the Ghost, but those who party with ‘Dave’ should be able to spot the subtle revisions, including sleeker LED headlights with daytime running lights.