Honda Trx350 Rancher 2x4 Rear Wheel A Trx 350 #23 05 on 2040-parts.com

Wheel maker connects with exotic clientele via social media

Reaching potential buyers of custom wheels for exotic cars takes more than buying ads in magazines. Miami-based ADV.1 Wheels is building a business fueled by a social-media approach that includes car-forum interaction, photo shoots and short films on the Internet. The company launched a Facebook fan page in late March, has received more than 59,000 “likes” and aims for 100,000--at which point ADV.1 Wheels has promised to give away a set of the company’s Trakfunction wheels.

BMW unveils 2012 Olympic Pavilion

BMW – one of the major sponsors of the 2012 London Olympic and Paralympic Games – has unveiled its pavilion for the event. Designed by British architecture firm Serie, the Pavilion makes use of various carbon reducing and recycled elements in its construction to symbolize BMW's sustainability drive. The Pavilion's upper platform will feature a range of BMW products, including the new i3 and i8 electric models, whilst the lower part will house an interactive display that allows visitors to view just how BMW is supporting both the Olympic games and Team GB.

Mercedes SLS AMG: F1 Safety Car 2010

The Mercedes SLS AMG will be the F1 safety car in 2010 The new F1 season is close to kicking off, and we’ll get round to doing a preview of what’s happening at the start of the 2010 season once we’ve got Geneva out of the way (at least the first bit of Geneva  - the F1 season starts on 14th March in Bahrain so we’ll need to get round to it before then). But one bit of news that isn’t team or driver related is the announcement that the safety car for 2010 will be the Mercedes SLS AMG, replacing the car that’s done the job for the last two years – the Mercedes SL63 AMG. Surprisingly, the SLS AMG is the most powerful car ever to be used as a safety car in F1.