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USED CAR BUYER CONFIDENCE “UNLIKELY TO IMPROVE” IN 2011 SAYS RAC

USED CAR buyer confidence is unlikely to improve significantly in 2011, meaning that demand for safety net products such as extended warranties will remain strong, says RAC Warranty. The company points out that at the end of 2010, used car warranties are still being enhanced – by both length of time and depth of cover – at around the same rates as during the worst parts of the recession, indicating that the mood of consumers remains cautious. Ian Simpson, sales and marketing director, said: “Next year, the measures that the coalition Government has undertaken to reduce public spending will really start to bite and that will have a definite impact on general confidence.

Automakers need love, not just quality, Strategic Vision study shows

Strategic Vision, a company that studies how and why consumers make decisions, released its yearly Total Quality Index on July 12, and the results might be surprising. The study found that love--how much or what part of a car that people like--is more important than the number of problems a car has when choosing a vehicle. For example Ford, which was a quality leader in the study, received a number of complaints about its Sync system.

Early-build Ford GTs to cross the block at summer auctions

Their ancestors triumphed at Le Mans, and now two of the modern versions of the Ford GT are aiming for lofty finishes at summer auctions. The sixth and seventh Ford GTs built will cross the block at the Meadow Brook and Pebble Beach concours. And these are rare cars.