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Hyundai & Kia responsible for big positive impact on European economy

A report by economics consultants London Economics reveals the big positive impact Hyundai and Kia are having on the European economy. We already know that both Hyundai and Kia are looking at 2013 more as an exercise in building their ’Brand’, rather than simply selling more and more credible cars. ‘Brand’ is often as much about perceptions as anything else, so if you can address any possible negatives for your brand, as well as producing cracking products, you’re on to a winner.

Volkswagen wants you to design a video game car in return for an internship

Volkswagen has launched a new design contest in order to find three students to undergo a six-month internship program at its Wolfsburg design center. In order to prove your worth, you have to design a car that looks beyond the current paradigms of The Car. Think more about how personal mobility – and particularly autonomous cars – will look, feel and interact by creating a new scenario: "Video games have created their own unique medium, devoid of normal design barriers," reads the competition website.

Chris Evans’ Magnificent Seven Ferraris at Goodwood FoS

Chris Evans Ferrari and the SA Aperta at Goodwood Every year the Ginger Ferrarista, otherwise known as DJ Chris Evans, relieves a number of comfortably-off people of ludicrous sums of money to drive a selection of glorious Ferraris. It’s all done in a very good cause – BBC Children in Need – and the sum raised, for what is effectively a four day jaunt in decent Ferraris, is simply astonishing. This year Chris and the Ferraris raised a whopping £1.1 million for Children in Need thanks to the generosity of those who bid to get one of the places in Chris’s Ferrari trip round South East England.