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College Exhibition: IAAD - 'Italian Sportivity: The New Generation'

Demonstrating the development of new concepts for Alfa Romeo and Ducati, the Automobile Museum of Turin, Italy, has been hosting an exhibition entitled 'Italian Sportivity: The New Generation'. The work was produced by Transport Design students from Turin's Institute of Applied Arts and Design (IAAD). Working with designers from both companies, IAAD students were given a pair of options to chose from: two wheels or four; Ducati or Alfa Romeo.

Toyota files for 'Supra' trademark

Adding more grist to the new-Toyota-sports-car mill, the automaker has filed with the USPTO for a “Supra” trademark covering “Automobiles and structural parts thereof.” On one hand, it's routine for companies to protect their dormant trademarks; Toyota previously filed to protect the "Supra" mark back in 2010; that protection expired on January 27th of this year. The new filing was made on Feburary 10th, in the midst of the post-Detroit, FT-1 enthusiast froth. We can't help but hold out hope that there's a bit more weight behind this application than simple maintenance of the status quo.

Elio three-wheel prototype revealed

Elio Motors unveiled a prototype of its two-passenger, three-wheeled vehicle Wednesday, confirming the all-new vehicle will have a $6,800 base price when it goes on sale in June 2014. Paul Elio, company founder and CEO, said the vehicle is targeted at first-time or cash-strapped buyers, as well as for families who already have a family car and are seeking something inexpensive for daily commuting. Its sub $7,000-base price makes it almost half the price of the cheapest car in the U.S.