Hoodoo Icon Airmada Hoodoo Full Face Helmet on 2040-parts.com
San Bernardino, California, US
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Jaguar signs up Lana Del Rey to make the F-Type cool
Sat, 25 Aug 2012Jaguar has revealed it has signed up singer songwriter Lana Del Rey to help promote the new F-Type sports car. Land Rover chose to use Mrs Beckham to promote the Range Rover Evoque, and went as far as allowing her input in a limited edition Evoque Beckham, a move that probably generated more column inches of PR for Land Rover than any amount of money could buy. So Jaguar are going a similar way with the F-Type, but instead of signing a Spice Girl they’ve had the sense to look at what is new and cool, and they’ve very sensibly decided the face of the F-Type is going to be singer songwriter Lana Del Rey.
Ferrari 550 GTZ – the last Zagato Ferrari: Exclusive
Wed, 28 Oct 2009Zagato has a long history of modifying Italian exotica. But not just Italian exotica. They’ve had a go at most high-end stuff over the years – some more successful than others.
Toyota Hydrogen Fuel Cell on sale by 2015 at €100k
Tue, 08 Nov 2011The 2003 Toyota Fine S Hydrogen FCEV Toyota has done a great job of turning the car buying public on to alternative powertrains with it Hybrid setup in the Prius, and now it plans to go the same route with a hydrogen-powered production Toyota. Despite Toyota’s headline commitment to hybrid cars, it has been beavering away for a long time with fuel cell technology for its cars. The photo at the top is of the 2003 Toyota Fine-S Concept which was developed to test the fledgeling hydrogen fuel cell setup, and Toyota were running fuel cell cars in Japan and California at this time too, although not, as far as we know, the Fine S.