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Jaguar Land Rover Special Operations division launches

Cars like the Jaguar F-Type Project 7 (pictured) will come from JLR’s Special Operations If the creation of the Jaguar Land Rover Special Operations division to create bespoke, heritage, ultra luxury and high performance Jaguar, Land Rover and Range Rover cars doesn’t shout how positive JLR are about the future, nothing will. Jaguar call it “meeting the increasing expectations of today’s most discerning and enthusiastic car customers“, but what they really mean is that JLR have now got so much back on their game with cars like the new Jaguar F-Type, new Range Rover and new Range Rover Sport that they now have buyers with deep enough pockets to pay for just about anything, so that’s what JLR are going to do with the Special Operations division; give them anything they want – at a price That will mean car like the Jaguar Project 7 F-Type we saw at Goodwood last year being possible, ultra-luxury versions of the Range Rover and even the creation of heritage cars like the new Lightweight E-Types could become a regular occurrence. With a team of engineers and and designers led by Paul Newsome, recently recruited from Williams Advance Engineering, the plan is to create halo vehicles for both the Jaguar and Land Rover brands, and a team of 150 at a new Technical Centre near Gaydon will have a customer commissioning suite for bespoke and premium personalisation.

Rolls Royce to set up shop in South America

Rolls Royce showrooms planned in South America The paradox of the current economic malaise  is that luxury goods – and luxury cars in particular - seem immune from the problems of the mainstream. Rolls Royce – to many still the epitome of luxury motoring – is doing very well, and is now planning an expansion in to South America. The cynical may say that Rolls Royce want a piece of the drug money floating round South America in their coffers, but South America is far more than a bunch of drug barons freely spending illicit cash.

Volvo Plug-In Hybrid by 2012

Volvo are working on a plug in Hybrid for 2012 offerng 50g/km Co2 emissions Laudable though this intent is, it’s a little like the Vauxhall / Opel Ampera – it relies on technology that doesn’t yet exist to deliver what it promises. But to get things moving, Volvo are going to be running a number of Volvo V70 diesel-electric Hybrids round Europe this year, to guage customer feedback and try to establish exactly what the consumer wants. They also want to establish exactly what the consumer can live with in terms of ‘Re-fuelling’.