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Buick hopes 'Truth' site will set it free, help launch Regal

Call it the Fiesta Movement for grown-ups. To help launch the 2011 Regal sedan, Buick will host a social media Web site with videos from buyers supplied with flip cameras, just like Ford's campaign for the youth-oriented Fiesta small car. But the Regal site will feature reviews, not the playful commercials and local coming-out parties that characterize the Fiesta Movement.

Panoz confirms new Abruzzi road car

The recurring rumor is now put to rest. Don Panoz, founder of Panoz Auto Development and the American Le Mans Series, said on Monday that the latest Panoz sports car--the Abruzzi “Spirit of Le Mans”--will be formally unveiled in June in France, in the lead-up to the 24 Hours of Le Mans. “We wanted to wait until Le Mans to release official photos of the car, but today we are providing a ‘teaser’ image of the Abruzzi ‘Spirit of Le Mans’ that hints at what the final car will be like,” Panoz said.

Design Services: Ficosa International

In the hierarchy of car design the exterior of a powerful sports car is usually regarded as the highest level whilst the design of some of the smaller functional components tends to sit at the bottom. But even for companies not obviously dependant on sexy curves to help them make money, design is increasingly being recognised as a critical ingredient for commercial success. Whilst most large suppliers have grown their design capability over the last decade, few have truly embraced the potential of having a focus on Design within their corporate strategy.