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Audi Insurance – cheaper than BMW or Mercedes

The Audi Range - cheaper to insure Every edge helps, and no one knows that better than Audi. They’ve become masters at finding value where other car makers didn’t even see an opportunity, much less explore it. And their marketing – although understated (on the whole) – is always bang on message and consistent.

Audi tracks down the last Horch

The last Horch built, found in the middle of Texas It’s been looking likely for a while that now VW has taken control of Porsche it may decide to rebrand the VW Group as Auto Union. Auto Union was the root of Audi, and was formed in the ’30s when Audi, Horch, DKW and Wanderer joined forces to become Auto Union and pool their resources to cope with the depression (sound familiar?). Which might explain why Audi has been scouring the planet for rare cars from its Auto Union days.

Lancia Ypsilon rolls out in Europe

Take a look at the new Lancia Ypsilon city car, which went on sale in Europe on Tuesday. This third-generation Ypsilon rides on a stretched version of Fiat's Mini platform. The Mini platform is the base for the Fiat 500 that is now rolling into U.S.