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2012 Lotus Exige S: The video Duel
Mon, 26 Sep 20112012 Lotus Exige S Duel Video We’ve run a story or two on the 2012 Lotus Exige S – the one with the V6 from the Evora – in the run up to its reveal at Frankfurt. But now we get video too. An advert of any sort – even a promo video – is quite unusual for Lotus, but this is the second time this year we’ve seen a Lotus shedding rubber to entice buyers to see the products from Hethel as a viable option.
Tesla Roadster: RHD hits the UK – Tesla Roadster production to end in 2011
Wed, 03 Feb 2010Tesla has launched a RHD version of the Tesla Roadster A right hand drive Tesla Roadster is something that should help Tesla shift more cars in the UK – and other RHD markets as well – so it’s welcome news that Tesla has announced you can now order up your Roadster in RHD for £86,950. Tesla has titivated the Roadster a bit for the RHD launch, adding a new sound system and some extra soundproofing. It also looks as if – judging from the picture they sent us – that they thought a picture of the RHD Tesla taken in the rain would make UK buyers feel at home.
Behind The Scenes: Hot Wheels Design Studio [w/Video]
Fri, 11 Oct 2013Hot Wheels' vice president of design Felix Holst has spent some time chatting to Cool Hunting about the brand's design philosophy at its Design Studio at Mattel's headquarters in El Segundo, California, in a new video. According to Holst Hot Wheels has evolved from being focused on muscle cars and V8 engines to being all about technology as a reflection of the new generation they're designing for. He explains the benefits of designing over 240 vehicles a year that aren't limited by rules and regulations, saying in a studio that's driven by pushing the boundaries, it's a question of just how wild they can get. The video really captures not only the men's passion for their jobs but the fun they have doing it. Small wonder Holst says he'd never go back to car design, and reveals the studio is packed with qualified car designers who chose Hot Wheels over conventional jobs in the industry. We also hear from Hot Wheels Car Maker's designer Julian Payne, who explains how the new Car Maker – which gives you the chance to mold your own custom Hot Wheels at home – works.