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Kia styling chief Schreyer is fluent in Koreapean

The way Peter Schreyer sees it, there is one key difference between European and Korean automakers: Europeans design from the heart, Koreans from the head. "In a European company, everybody is a car driver, a car enthusiast," says the Germany-born design chief of Kia Motors Corp. "Everybody from the CEO to the little designer to people on the production line, they want to build cars they want to drive themselves." Koreans can be more market-oriented: "They look at the big picture, which markets to explore or conquer.

Whos Where: Ken Okuyama appointed Creative Director at Pininfarina

The talented Japanese designer Ken Okuyama, who penned the Pininfarina Enzo and 'Rossa' during his days at Pininfarina Studi e Ricerche, is going back to the famous Italian coachbuilder, after completing his experience as Chair of the Transportation Design Department at Art Center College of Design in Pasadena, California. He is expected back as Creative Director of the Pininfarina Spa group as of May 10th. There he will be reporting, as before his departure, to Lorenzo Ramaciotti, Executive Vice President Design .

Alias announces StudioTools 12, ImageStudio 2 and Portfolio Wall 2

 Alias has announced that it will release the latest versions of its leading industrial design software Alias StudioTools 12, Alias ImageStudio 2, and Alias PortfolioWall 2 in November. The new releases are aimed at accelerating the automotive design process and improve concept design, model evaluation, design review, and production modeling. The StudioTools family, which includes DesignStudio, Studio, AutoStudio and SurfaceStudio, delivers a full digital design workflow in a single package, from 2D concept sketching to production surface modeling.