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Volkswagen, Dogs & Star Wars – a Super Bowl Ad

VW gets the dogs out for its Super Bowl Advert Volkswagen is planning a new Star Wars themed advert for the Super Bowl, this time with dogs singing the Star Wars theme. It may not be a big deal for us on this side of the Pond, but adverts in the Super Bowl are a very big deal for car makers in the US. Last year Volkswagen managed a viral hit with their ‘Little Vader’ take on Star Wars for the Super Bowl Ad, so they’re back this year with a variation on the same theme, with a choir of dogs barking out the Star Wars Theme.

Chevrolet preps a new car for NASCAR and for the showrooms

Chevrolet will replace the Impala in NASCAR with a new model that it also will sell to consumers. General Motors said the NASCAR Sprint Cup Series race car and the showroom model will closely resemble each other and will debut in 2013 as a new nameplate in the Chevy lineup. GM said it will unveil the cars later this year.

Chief engineer of Ford Focus quits to lead German yacht builder

Jens Ludmann, chief program engineer for Ford Motor Co.'s new Focus, is quitting the automaker to head a German-based maker of luxury yachts. Ludmann led a team at Ford's European base in Merkenich, near Cologne, Germany, that developed the Focus, the first car from CEO Alan Mulally's global One Ford strategy and flagship of the company's new range of global C-segment products. The German native, who joined Ford in 2000, will become CEO of Bavaria Yachtbau GmbH, effective Aug.