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Freeman Thomas: “it's easier to create your own rocket than create your own car”

The Industrial Designers Society of America's ‘Designing Innovation' panel discussion took place in San Francisco yesterday. The event was sponsored by Ford, with strategic design director, Freeman Thomas taking a place on the panel. Having parked a C-MAX Energi and new F-150 in the venue, Ford's influence weighed rather heavily, particularly in the early moments.

Ford streamlines design process with latest 3D technologies

Ford has released details of its use of new digital technologies in streamlining its design process. Designers use what they call the 3D CAVE – Computer Automated Virtual Environment – to recreate a car's interior by projecting images onto the large white walls and roof. 3D polarizing glasses framed with motion sensors are used to transport them into the car's virtual interior.

Mercedes E-class Cabriolet at Detroit motor show 2010

Here's our first look at the new Mercedes E-class Cabriolet, unveiled at the 2010 Detroit Auto show. It's the fourth addition to the E-class range, and as with the latest E-class Coupe, the new drop-top replaces the old CLK. The new E-class Cabriolet shuns a hard-top and continues to favour the more traditional folding fabric arrangement - the hood can be opened or closed in 20 seconds at speeds of up to 25mph.