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Hyundai arrives in Piccadilly Circus

Hyundai arrives in Piccadilly Circus If you want a clear sign of how mainstream Hyundai has become, the news that it’s taken over the iconic billboard display in Piccadilly Circus from Sanyo is as much evidence as you need. Piccadilly Circus is the UK version of Times Square, and the neon signs have been a splash of international colour washing over Eros for a century, during which time there have been just fifty brands showcasing their wares to the 50 million or more passing Londoners – and visitors – every year, not counting the millions more who see the signs on Piccadilly Circus postcards that still wing their way round the world. The new Hyundai spot – which has been the Sanyo space for the last 33 years – is the last of the spaces to rely on neon lights to get its message across.

New boss plans VW revolution

By Georg Kacher Motor Industry 22 November 2006 10:00 The Volkswagen Group is set for a huge shake-up, following the resignation of chairman Bernd Pischetsrieder. Product plans across all seven marques, the group brand strategy, platform sharing and costs will all be reviewed by incoming boss Martin Winterkorn, who clinched the role following Audi's stellar performance under his leadership. CAR Online can reveal that Winterkorn is likely to rip up Pischetsrieder's brand group structure, to improve communication and efficiencies.

Toyota Prius slashes price to match Honda Insight

Toyota Motor Corp. is going for the jugular with its redesigned Prius, setting a 2.05 million yen starting price ($20,750) in Japan that is on par with the newly released Honda Insight. Toyota notified Japanese dealers of the cutthroat pricing policy for its redesigned 1.8-liter gasoline-electric hybrid on March 25, dealers in Japan say.